Have you ever just dropped into a coffee shop to offer your Facebook Advertising services to their business?
Chances are you haven't, unless you're a millennial.
I've grown up with the Internet. Literally.
I'm not sad those days are gone. I truly loathed dial-up, especially when I was trying to download 30GB of music onto my parent's ancient (windows 2000) PC.
I've had the opportunity to witness the greatest paradigm shift in our modern history.
More about that later.
Let's get back to the story.
Today was a special day. I was able to catch myself in the moment, realizing how special of a time and place we live in right now. In 2017.
Here, I was standing in a local coffee shop, offering my Agency's services to the general manager of the shop.
He understood the value of locally targeted ads. He was super jazzed and completely on board with what we had to offer. I started getting excited...
Then Teddy said something very peculiar. He goes, "I get it guys, but the owner isn't a Millennial ya know? She doesn't understand it all."
He then went on to re-assure us he understood completely how valuable our services that we were offering really were.
But that doesn't get us anywhere when the owner is the one who has the keys to the cookie jar.
That was our 100th "cold call" visit to a local business in a week.
Out of the 100 restaurants, salons and coffee shops we visited; we got a few promising leads.
The businesses that have shown interest all seem to have one thing in common.
They get it.
They understand that you can pay $1 for a click to your website and potentially have that visitor sign up to your email list to receive your stores' special deals.
They understand that, if done correctly; you can make on average $1 per email address on your email list per month.
If you have 1,000 people signed up to your email list, that's an extra $1000/month.
However, most business owners are NOT Millennials, and you'd be hard pressed to teaching them how your Agency funnels paid ads into raving fans.
So, the trek continues.
Our Agency will continue doing grass roots outreach to all of Southeastern Michigan until we reach our goals.
If you enjoyed reading my excerpts from today, be sure to follow me on Twitter to stay updated!