Too many times I've fallen prey to feelings of inadequacy, especially when it comes to running my business. Sometimes these feelings rise up because my skills are being tested and "stretched".
Other instances I may feel uncomfortable about the decisions I'm making, and tend to feel uneasy about the future implications of those decisions.
What I've learned over the past 4 years could be summed up in 4 words:
We've all succumbed to this before. Our feelings can lead us astray in business as well as life; and tend to leave us wondering "what if".
So what do you do in those situations? You might be dealing with these issues right now. Here's one secret that will help you realize your worth:
Walk Out In Your Authority
Everyone of us have a place of authority in the workplace. There is a myriad of personal skill sets mixed with experience that make you the authority on your subject.
Here's the trick. You need to figure out what that is. Some of you might already know what that is, and that is awesome. You're already one step ahead of the game.
Everyone can't be the best at social media marketing, sales or even pizza delivering. However, you can be the authority in your space, industry or market just based on your geographical location.
For instance, I would consider myself a top SEO expert in Southeastern Michigan. There might be a few other people in and around the area in which I live that have similar skill sets as mine.
What Makes You An Expert
It's the simple fact that no one can replicate the experience you've obtained in your industry during the time period you've done it in.
You have a trait or skill set you need to walk out in. There is an authority you have obtained or learned from your business experience you need to realize internally.
Once you do that, you will begin to see yourself as a more confident business owner, capable of doing great things. Because you are great!
Ok. So you realize you have authority in your space and you want to build on that authority. You might be asking, what are some practical ways I can do this?
For the rest of the article, I will be showing you practical ways you can start building out your personal brand, business and authority in your area of expertise.
4 Ways To Build On Your Authority
There are multiple ways to build on your authority in the industry or market you work in.
Here are four of my favorite ways to start walking out in the authority of your business expertise:
organize a meetup
Teaching others your skills are a perfect way to not only practice your craft, but make personal connections that can be advantageous to your business.
Meetup is all about building community around similar interests. Creating a meetup to talk about a topic you are an expert in is a great benefit to your local community.
You can download the App or Visit them on their website. I personally suggest the mobile app, as I believe it's more useful and practical.
launch a podcast
If you have an area of expertise (everyone does), you should consider starting a podcast based around your topical authority.
Audio is one of the prevailing content pieces that is extremely valuable to all audiences. It screams convenience.
Podcasting is the new radio, and it isn't going anywhere.
write a book
Still one of the best ways to build your authority in your industry is to write a book.
The knowledge and experiences you've gained throughout your career are valuable!
It seems intimidating, but writing a book is a great way to share your expertise with the people in similar situations as you.
Similar to writing a book, blogging is an effective strategy to building your authority.
Blogging allows you to share your experiences more frequently, and with the internet; a wider audience.
If you own a business, you should think about starting a blog to save your good and bad experiences.
So there it is!
If you haven't noticed by now, some of the most effective ways to walk out in your authority as a business owner is to share your experiences.
But don't just share it with anyone. Look for people that would benefit from your trails and mistakes.
I hope you've been encouraged as you read this post today.
Be sure to follow me on Twitter to stay updated for new blog posts.